AUSA 2026: A CITY-SCALE BRAND SYSTEM
A bold, modern visual system that turned Washington, D.C. into an extension of the AUSA Annual Meeting — from wall wraps to citywide signage.
OVERVIEW
THE BRIEF
Building on two consecutive years with the client, the studio led a brand design approach that balanced clarity, energy and sophistication across every touchpoint.
The work came to life at massive scale: interior and exterior walls, environmental graphics and citywide signage, creating one unified experience for attendees.
- Client
- AUSA (Association of the U.S. Army)
- Event
- AUSA Annual Meeting & Exposition · Oct 2026 · Washington, D.C.
- Role
- Brand design lead
- Deliverables
- Visual system · Interior & exterior wall wraps · Environmental graphics · Citywide signage
THE WORK
NEXT PROJECT
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